Learn Integrated Digital Marketing Strategy
Learn to promote your brand, products and services across digital marketing channels your prospects are located at with our Integrated Digital Marketing Strategy corporate training program.
Duration – 40 hours, Cost – Rs. 1,50,000
It has become utmost important to develop an approach for integrated digital marketing strategy, now more than ever. Most of the brands are requiring same resources with limited skills and expertise to perform multiple tasks. An SEO expert may also be required to manage social media presence, paid advertising, and also take care of their blog, website, email marketing campaigns, analytics and what not. Teams with specialization in one domain are being asked to multitask, and take charge of other domain as well. The specialties and key responsibility areas are being blurred out, and resources are expected and required to work across different digital marketing channels and technologies. They need to have sound knowledge of social media marketing, SEO, SEM, PPC, analytics, blogging, website management, email and mobile marketing, etc.
This is where the necessity of having an integrated digital marketing approach and plan comes in. Since the digital marketing landscape is constantly evolving, and organizations have limited time and money to manage their online presence and achieve organizational goals, they require an approach that enables resources to manage paid, earned and owned media with ease.
If you are a digital marketing expert, and a customer raises a concern about your product on Facebook, you can’t just back out and direct them to get in touch with your customer support team. For your customers, if you work for a brand, you represent that brand, and they are not concerned with your designation or title in any manner. You are supposed to articulate goals and objectives of the brand, and also responses to customers for different types of complaints they may have across social media. Your brand message should be clear, concise, consistent and integrated across emails, social media, website, blog and other digital marketing channels. Evaluate and make sure your customers are receiving consistent messages.
You need to approach digital marketing with a clear plan that everyone in your team understands, and has a predictable result.
- Introduction to Digital Marketing
- Digital Marketing Research
- Defining Brand Medium
- Planning Resources
- Planning Personas
- Planning Customer Journey
- Planning Brand Narrative
- Planning Digital Marketing Strategy
- Planning Content
- Planning Content Technology
- Planning Editorial Calendar
- Creating Content
- Defining Content Promotion Strategy
- Promotion Strategy for Websites
- Promotion Strategy for Blogs
- Promotion Strategy for Organic Search
- Promotion Strategy for PPC
- Promotion Strategy for Email
- Promotion Strategy for Mobile
- Promotion Strategy for Social Media
We also provide training on other digital marketing channels.